Making your brand known involves having your own logo. If you’re wondering why, just think of any company you know that doesn’t have its own logo. There's none, right?
Why Have a Logo?
A logo is a graphic representation of your brand, so it builds a relationship of trust between you and your customers. Signs n Stuff and advertising experts say that it can generate instant recall and recognition if your logo appears in many places and through different media, like print ads, billboards and TV. A well-designed logo gives your brand the appearance of a legitimate and successful business. It belongs to your brand and will probably represent it for a long time. Protect your logo by having it patented.
What Type of Logo to Choose?
There can be many types of logos depending on whom you ask, but generally, there are three kinds that are easily recognised. Font-based logos are those that have a type treatment, just like IBM and Epson. Illustrative logos show what the company they represent does. For example, a company called Writer Pens may have a logo showing a pen or a person writing. Then there are the abstract graphic symbols, which don’t really have any meaning if they weren’t tied to the brand they represent. NBC’s peacock is one example, and the three stripes logo of Adidas is another.
Where Should Your Logo Appear?
When you really think about it, your logo should be on almost everything you use in your company, from your stationery to your fleet vehicles. That’s why you can’t design a logo that doesn’t adjust well to all sizes. A picture is a poor logo, as resizing it will either change how it looks or make it indecipherable. When choosing a printing company to produce your logos on different physical media, choose one that has experience in printing on any kind of material, so you don’t have to go to different service providers for different printing needs.
Don't ignore the benefits of having a logo that best represents your business. Know what design to choose and where to place them to maximise exposure to your target audience.