Since the 80’s, t-shirts have transformed from a basic type of clothing to vehicles of self-expression. Logos, images, and slogans are found on more t-shirts than all the billboards and signboards in the UK combined.
As with most things, the evolution of t-shirts began with marketing. Companies and characters such as Coca-Cola and Mickey Mouse first made their t-shirt debuts in the 70’s. The wholesale production of t-shirts depicting brand names for marketing purposes flourished from there moving forward and has yet to stop.
Through the 90’s, popular culture has flushed the world with images and quotes, a wave of free expression that has produced some of the most iconic t-shirts of all time. T-shirt printing services were a hot business with people clamouring for their favourite logos and messages everywhere; from protest shirts (Frankie says Relax), famous rock bands (The Beatles), fringe politics (The Anarchy symbol), lines in commercials (Where’s the Beef?), and even superheroes (Superman).
Messages on t-shirts have infiltrated all levels of society with their influence. Delivering messages and points of view through a limited space that is both clever and easily understood, the printed tee has become unshakable from its position as one of the most important garments in human history.