Trust is what makes a business owner-customer relationship lasts. Lack of trust is the biggest challenge among business owners who choose to set their enterprise online.
A survey showed 73% of US consumers feel that online shopping is riskier than shopping offline. This distrust comes from spams, frauds, and the relative newness of the industry.
As it is the responsibility of owners of e-Commerce sites to win the trust of their clients, customers should also be on guard when it comes to online transactions.
Here are the things you should look for when transacting online:
Look for contact information – Before hitting the cart button, go to the website’s contact information. Look for the telephone number and physical address. Having an office may indicate the business conducts actual operations.
If necessary, call the given landline number. A business with a logistic center to store packages, such as USaddress.com, may also help you decide whether it is legitimate or not.
Check the security verification badge – According to Baymard Institute, 35.6% of US adults voted Norton as the most trusted seal when it comes to online purchase. McAfee lands the second spot with 22.9% votes, while TRUSTe and BBB are both third placers with 13.2% votes.
There are two kinds of seals: SSL (Secure Sockets Layer) and trust. The Norton SSL seal indicates transactions on the site are encrypted. SSL seals, in general, guarantee technical security in payment forms. McAfee, TRUSTe, and BBB are trust seals that certify company or consumer relations.
Read reviews and opinions – Reviews and testimonials are a great indication of customer satisfaction. Learning what previous customers experienced in transacting with an online shop will set your expectations about the service and performance of the business. Searchengineland.com reports 88% of consumers trust online reviews as much as they do with personal recommendations.
Ensure the site you are buying from is legitimate, so you can stop worrying about your transactions. Make every online purchase a stress-free experience and enjoy the convenience brought by e-Commerce.